Comments on: Visual branding: Context is key http://blog.brandlogic.com/2009/11/06/visual-branding-context/ Thu, 25 Feb 2010 21:17:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: What a logo does not have to be or do http://blog.brandlogic.com/2009/11/06/visual-branding-context/comment-page-1/#comment-324 What a logo does not have to be or do Thu, 12 Nov 2009 00:34:30 +0000 http://blog.brandlogic.com/?p=202#comment-324 [...] seen under differing contextual circumstances, the same symbol can mean different things.” [Read the rest of the article] Another great resource on this topic is the book, Branding Gap. digg_url = [...] [...] seen under differing contextual circumstances, the same symbol can mean different things.” [Read the rest of the article] Another great resource on this topic is the book, Branding Gap. digg_url = [...]

]]> By: Larry Roth http://blog.brandlogic.com/2009/11/06/visual-branding-context/comment-page-1/#comment-323 Larry Roth Wed, 11 Nov 2009 17:28:16 +0000 http://blog.brandlogic.com/?p=202#comment-323 I love your examples showing exactly how symbolism requires context. It really drives home the point that there are many opportunities to affect change to a brand besides the first thing everyone thinks which is: "we need a new, totally different logo". The idea of context was especially meaningful to from an interface design perspective. With interface design, people often try to replicate successful interfaces from website to website or device to device without considering the context of the application. They don't consider the overarching design, content, or audience, and as such, usability often suffers. A classic example is type. Some interface designers are so fixated on 12px fonts being classified as "the most readable", they don't consider leading, font-face, line length, or even writing style as an aid in reading. Thanks again for your article and helping us to pull back from the sometimes myopic view people have of how to revitalize a brand. I love your examples showing exactly how symbolism requires context. It really drives home the point that there are many opportunities to affect change to a brand besides the first thing everyone thinks which is: “we need a new, totally different logo”.

The idea of context was especially meaningful to from an interface design perspective. With interface design, people often try to replicate successful interfaces from website to website or device to device without considering the context of the application. They don’t consider the overarching design, content, or audience, and as such, usability often suffers.

A classic example is type. Some interface designers are so fixated on 12px fonts being classified as “the most readable”, they don’t consider leading, font-face, line length, or even writing style as an aid in reading.

Thanks again for your article and helping us to pull back from the sometimes myopic view people have of how to revitalize a brand.

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