This is part three of an ongoing series.
The myth behind global brands: why local culture still matters

What we’re hearing: You can have a global brand, but you need to make sure you localize it. Many companies are able to take a brand campaign or tagline and run with it worldwide; however, they find that the same creative or messaging is not always effectual or appropriate in every country.

In our 3^rd episode of BAMcast, we discuss tone of voice, how to best manage it and its importance to a seamless brand identity. You can listen here or subscribe via iTunes. If you have questions, comments or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com

Podcast: Download (31.9MB)

In our 2^nd episode of BAMcast we discuss building a community around your brand asset management site. You can listen here or subscribe via iTunes. If you have questions, comments, or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com

Podcast: Download (44.3MB)

This is the inaugural episode of BAMcast where we discuss the basics of brand asset management and how it can benefit your organization. You can listen here or subscribe via iTunes. If you have questions, comments, or ideas for an upcoming show, leave a comment here or send us feedback to bamcast@brandlogic.com

Podcast: Download (22.8MB)

Branding experts agree that your employees rank at the top of your most valuable brand assets. Where opinions may vary is how to communicate to them in order to foster brand understanding and compliance.

I have spent the past 10 years helping many corporations, both large and small, with brand asset management. During this time, overwhelmingly, the question I most often receive is “Can’t we just deliver PDFs of our guidelines instead of creating a whole Web site?”

There are three primary reasons behind this question: