We found it interesting that Harvard Business School published an article this week touting the benefits of integrating financial and non-financial (social responsibility and sustainability) information into one corporate report, a method referred to as One Report. This idea echoes BrandLogic’s method of 360 Degree Reporting, which our president Hampton Bridwell wrote about previously in this 2007 article.

American Graphic Design and Advertising (AGDA), an organization presenting the best of corporate branding design work from the nation’s leading design firms, has recently awarded BrandLogic and Pepsi Bottling Group a Green/Sustainable Design award for the 2007 PBG Corporate Responsibility Report. The innovative report, titled Act! Our Commitment to Making a Difference, covers a variety of sustainability issues for PBG’s various audiences, including customers, investors, employees and potential employees.